Roasting coffee is a passion.

We acquired that passion by spending many hours at home trying to roast the perfect bean and to sustain the ability to bring out the best in every bean. Now, this passion has turned into an obsession and we MUST share it with you. At Rubicon Roasting in Paonia, Colorado, each roast is like ‘crossing the Rubicon’ where once the bean is roasted to that perfect place for that particular roast, a limit has passed where we can’t go back. That roast is committed. We believe once you try our coffee you will have crossed the Rubicon and won’t go back.

Humane & Sustainable


Our beans are sourced from many small farmers who practice sustainable farming methods. We believe in fair trade and protection of the worldwide environment, which is why we source fair trade organic (FTO) beans whenever possible. While these beans are a bit more expensive, the payoff for humanity is worth every cent. This believe is also why we only use bags made from 100% recycled natural Kraft paper lined with EarthFirst, a compostable film made from annually renewable plants. We believe you will thoroughly enjoy our single origin coffee and our blends. Give them a try today!                                                                                                                                                                                             

“It doesn’t matter who you are, or how you feel…There is always peace in a good cup of coffee.” 

~Gabriel Ba

Rubicon Roasting
40823 Highway 133
Paonia, CO 81428
(970)275-5019
jay@rubiconroasting.com

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